Gensh Ruslan Biography

Management of the supply of oil products based on logistics year, candidate of economic sciences Pasyunin, Eduard Vladimirovich conclusion of a dissertation on the topic “Economics and Management of the National Economy: Theory of Management of Economic Systems; macroeconomics; economics, organization and management of enterprises, industries, complexes; Innovation Management; regional economy; logistics; Labor economy ”, Gensh, Ruslan Nedimovich Conclusion Conducted and the results made it possible to determine the main directions of increasing the economic efficiency of the functioning of trading structures in the system of large vertical and integrated entrepreneurial associations.

The main content of theoretical provisions, conclusions, techniques and results includes: 1. In modern conditions, large entrepreneurial systems become the driving force of economic development. The processes of fusion, acquisition, unification and other forms of consolidation and strategic partnership of firms in order to enlarge their economic potentials and growth in competitiveness grow all over the world.

In the competition and the separation of sales markets by a decisive argument, in the long run, the expansion of trading systems that are organized in vertically integrated companies becomes the expansion of the long term. Large companies strive not only to produce a finished product, but also to independently sell it on their own. The economic effect of the functioning of trading structures within the framework of large vertically integrated companies is manifested in several directions: the effect of increasing the scale of sale, specialization of the retail network, the use of the latest technologies for the sale of a certain nomenclature of products, increasing investment capabilities in the trading field, significant savings on the costs of circulation; the effect of the multiplier obtained by strategic investment expenses, leading to a multiple increase in sales; The synergetic effect of coordinating the efforts of individual links of an integrated company: production, wholesale and retail trade units, as well as the joint use of infrastructure elements.

The study of the institutional environment of the Russian economy made it possible to draw, in the context of the conducted study, two conclusions: firstly, one of the strategic tasks of institutional transformations in the domestic economy is the formation of powerful companies and business groups, since there is an objective need to develop large entrepreneurial systems as a basic organizational and economic basis of the national economy that provides an active role in the production and distribution of global added value; Secondly, for all integrated entrepreneurial structures, the most typical form is the combination of production and trade activities.

Despite the fact that the systemic transformation of the economy as a whole and the service sector in particular exchanged the second decade, it is still relevant to clarify the conceptual apparatus used in assessing the development of the trade infrastructure and its condition. In the scientific literature, it is proposed to distinguish between concepts: sales, wholesale and wholesale sector.

Sales referring to the “sale of products of the enterprise -producer to the first intermediary link - wholesale merchant or retail organizations.” Wholesale trade includes “the sale of goods from the first intermediary - wholesaler - the next links of wholesale or retail organizations.” The wholesale sector is "the sales activities of enterprises - commodity producers and wholesale, mediation activities of wholesale organizations." It seems to us that in the above definitions there is a general perception of two completely different concepts: the process of activity and organizational structure of market entities.

If we are talking about the type of activity as a process, then sales and wholesale trade is undoubtedly possible and should be attributed to wholesale trade, since in both cases there is a sign of wholesale turnover - the sale of goods, as a rule, in large batches, which involves their further resale or processing. Products as a result of wholesale turnover do not enter the final consumption.

It is also difficult to agree that the “wholesale sector” is activity. Therefore, the sales structures of enterprises -producers, wholesale trade, but not as a type of activity, but as a designation of the totality of organizations and enterprises involved in wholesale transactions and, finally, the wholesale sector - all these are really homogeneous concepts that characterize the institutional environment of one of the segments of the circulation sphere.

The object of study is dual in nature: the market of oil and oil products cannot be unequivocally attributed to one or another subsystem of the total domestic market, since in one case this is the market of ready -made goods coming market and non -market consumers, and in another it is the production factors.In the market infrastructure, one can distinguish common, inherent in all markets, component.

The totality of organizational and legal forms is universal and this property is applicable to all parts of the market structure, since it is one of the supporting signs of market existence as an economic category. At the same time, there are elements of infrastructure inherent only in the oil and oil products market and serving the movement of goods and services mainly in this market.

Among them, three enlarged blocks can be distinguished: organizational, material and informational. The considered elements of the infrastructure, uniform both for oil products entering the market of production factors in the form of labor items and for oil products supplied to the consumer market, allow us to talk about the object of study as a synthetic market that is a single structure that meets the systemic characteristics.

In addition, oil companies are represented in the total market not only with oil and products of its processing, but also in securities, as well as currency. Thus, we can conclude that the market of oil and oil products, which is heterogeneous in terms of economic purpose of market relations, occupies a fairly unique place in the aggregate domestic market, entering individual market relations in three subsystems of the domestic market: markets of ready -made goods and services, markets of production factors, currency and securities markets.

The information presented in the dissertation about the development of the sphere of circulation at the end of the 10ths shows that, despite the positive dynamics of the country's GDP growth in the GG. In the city of a decline in retail trafficking in the city, comparing indicators of changes in the consumer price index and real cash incomes of the population, it cannot be ignored that the growth of real cash incomes is lags behind the growth of the price index.

So, in the city, the dynamics of key indicators of development of the sphere of circulation and the level of consumption shows that the current situation requires a significant increase in the pace of economic development. In addition, the fuel and energy complex annually pays about three billion dollars of fuel - energy subsidies. The sharp activation of vertically integrated oil companies in the retail sales market for oil products will undoubtedly significantly change the existing structure of sellers in the near future.

According to various estimates, leading Russian oil companies in the GG. Analysis of the state and trends of the development of the oil products market, including both its components-domestic and foreign markets, shows that globalization as an important result of growth in the spread of changes in socio-economic systems represents a new quality of coordination of business entities, spatial integration of markets and, as a result, overcoming the locality of business processes, growth of interdependence, recognition of trade The dominant role is not only on the scale of the national economy, but also in international interaction.

Over the past years, among companies that have a vertically integrated structure, which contains an important place associated with the sale of products, not only in domestic but also foreign markets, in importance in the formation of GDP and the scale of activity, the most noticeable role, along with such natural monopolists, Gazprom and some others, plays LUKOIL OJSC, plays.

functioning in the oil industry. LUKOIL RG can be described as a single vertical-integrated production, technological, organizational-economic, financial and trading complex. The oil company is the coordinator of the promotion of goods owned by the company from its production to the moment of sale. According to the results of work for the city of deliveries from foreign plants - 9.3 million compared to the city of the sale network includes oil depots and gas stations.

As of December 31, such a wide representation of the company in the oil products market ensured transparency in the movement of products, and, accordingly, the possibility of control, ranging from the refinery to end consumers. Participation in promoting products at all stages is a characteristic feature of the organizational structure of the VIC. Analysis of the above trends in the development of the oil products market allows us to conclude that the determining factor in its development was the transition to modern management methods carried out in the form of a systemic association of subsidiaries into vertically integrated structures of holding type.

The peculiarity of the functioning of trading organizations included in the VIC is associated with the need to subordinate the management decisions of the general development strategy of the company, in which, as a rule, the highest management is focused on achieving maximum results in the performance of production functions.Within the framework of the proposed scheme of the organizational and functional control structure of WINK, reflecting the specifics of the functioning of the trade unit, a model of management of the trade technological process was developed, which includes special functional departments oriented to the execution of the trade function.

Based on the purpose of the trading unit in the WINK economic relations system, three subsystems were allocated: current and strategic planning; organizations of trade and sales stimulation; control and coordination of economic activity. When conducting transactions between the company's departments for the rational distribution of limited resources, it is advisable to use the methodology of calculating transfer prices, which is based on their binding to the level of market prices for products identical to the WINC.

The possibility of this approach is due to the fact that the content of intra -final resource flows is objects that are the subject of sales in the market. Using transfer prices, vertically integrated companies have the opportunity to determine for their units the level of requirements for the effectiveness of economic activity, which complies with the conditions of the real market.

A regular assessment of economic results, taking into account the external environment, plays a special role for structures involved in the sale of products, which has demand, both in the consumer market and in the market of production and objects of labor. An analysis of transfer prices in a complex system of indicators of economic and organizational planning and company management creates the prerequisites for the effective development of corporations with their inherent complex structure and multi-level vertical integration.

Attraction to cooperation of commercial structures with their gas stations and oil depots belonging to them. Attraction to cooperation of commercial structures and transferring to them on the basis of franchising unprofitable gas stations and oil depots belonging to the Tax Code. Despite the fairly productive work of the LUKOIL NC to develop a system of preferential business, it seems that this process should be controlled more purposefully.

Attraction to cooperation of existing gas stations and oil depots, as well as renting offices of wholesale and retail outlets belonging to the NK, do not allow the development of a retail network in accordance with the results of the market research of the market. Often there is a situation that requires the construction of new storage facilities of oil products and gas stations in places that have, on forecasts, good prospects for the economic efficiency of investments in connection with the emergence of powerful potential consumer demand.

In order to solve problems for the targeted formation of a network of small enterprises of the preferential entrepreneurship system, it is necessary to include a special department in the organization’s organizational structure. The functions of the department include the selection of land for the construction of future infrastructure of the oil products market, their acquisition and preparation of a package of permits for construction.

Then the resulting product is put up for competitive auction among applicants for the conclusion of a franchising agreement. The advantage of this approach is not only in the purposeful development of the network of retail and wholesale enterprises selling oil products of a particular WINK. This approach significantly expands the possibilities of attracting investors due to guarantees of a large commercial structure - WINK.

List of literature of the dissertation research Candidate of Economic Sciences Gensh, Ruslan Nedimovich, year 1. Abryutina M. Economic analysis of trading activities: Textbook. Abuzdin S. Evolution of market relations in Russia. Avanesov Yu. Fundamentals of commerce. Albegova I. State Economic Policy. Aleksandrov Yu. Transitive economics: Russian version. Alekperov V. Oil Russia. Ansoff I.

Antonov G. Formation of the Institute of Interregional wholesale in Russia. Abstract disse. Novosibirsk, wholesale market: theories, assessment of the state and development trends. Kemerovo: Kuzbasvuzizdat, Belolentsev I. Bunich P. Bykasov A. Valova D. Market economy. The emergence, evolution and essence. Vinogradova S. Organization and technology of trade. Vlasyevich Yu.

Economics of Russia: effects and paradoxes. Gelbrait J. Economic theory and goals of society. Glushchenko V. Management: Systemic foundations.