Biography of Diter Rams

Diter Rams and examples of his work Anna Kiryakova-the author of articles and courses, organized an online tournament in yoga, the mother of two children. Talented people leave a mark in history. It can be different: from universal recognition to bright or significant contributions in some professional circle, at the enterprise, in business, in the village or city.

Diter Rams is a man who not only became famous throughout the world, but became the founder of the whole current in the world of design. His work influenced industry and radio electronics, it was out of time, so it did not lose relevance to the present day. Diter Rams is a worthy example of how to develop creative skills and direct them into business, which will benefit people.

Spoiler: This is available to everyone without exception. Want to become a talented artist, author or representative of another creative profession? Welcome to the TRIZ in practice program, during the study of which you “unleashed” the unusual abilities that you possess and gain new ones, and also learn to use them to solve everyday, workers and scientific problems. By the way, creativity is also a way of thinking.

People tend to think narrowly, according to one familiar scenario. This is the reason for the difficulties when reaching new levels of development and changing the comfort zone. The mental muscle of the brain can also be pumped, and this is done in just two months, consistently and interestingly on the Cognitive program. Who is Diter Rams? The name of Diter Rams is well known in the field of industrial design and the areas adjacent to him.

He was born in the year in the German city of Wiesbaden. In childhood, he spent a lot of time in the carpentry workshop of his grandfather, where he learned to work with his hands, and even then he did not accept any technical innovations, concentrating on common sense and rational simplicity. These memories had a significant impact on the further path of the master. In the year, in a competitive selection, I got into the design team of Braun already known at that time.

At first he was an architect and interior designer, soon, already in the year, he became the head of the design unit. Diter Rams is the creator of the concept of functional simplicity and corporate identity of household appliances Brown. He is called the father of industrial minimalism. The designer was one of the first to think about whether it is convenient to use electronics and household appliances in everyday life.

Subsequently, this concept was adopted by other manufacturers, the era of radio receivers, electric shoes, musical systems and other devices and furniture used in everyday life and industry began. The main idea of ​​Rams was an intuitive and extremely simple, laconic design. It should be noted that at that time, household appliances were made without looking at the convenience of its use: the housing of the devices were predominant massive and heavy, made of wood, the products should certainly fit into the interior and dissolve in it.

By the year, RAMS structured the use of flowers in BRAUN, created a recognizable system for designating speakers, receivers, control buttons to simplify the design of new devices. This allowed users faster and more efficiently navigate the management of new household appliances, regardless of the implemented innovations. The designer believed in a “smaller but better” design, and not in vain: the concept took root, manufacturers throughout the globe undertook to simplify the design of the manufactured equipment.

A striking example of adopting experience is Apple, which many ideas were taken as the basis for the design of “apple” electronics. In addition to the technique, Diter Rams in Brown developed furniture that was loved all over the world. It is still being produced, some products even in its original form - those that they were developed by the architect in the 10th century.

Ten principles of Diter Rams, the concept of convenience and minimalism of Diter Rams’s household appliances is supported by ten basic principles. The entire Internet reprints them, but we will turn to the source that is close to the author, and complement it with examples to simplify understanding [vitso,]. RAMS formulated the rules in the X in an attempt to understand how good and practical.

Principle 1: Good design innovative according to Diter Rams, the possibilities of innovation for any object cannot be limited, it all depends on the goal -setting and creative abilities of the designer. A similar approach reinforces the development of production technologies - an artist will always find a place for new ideas. According to the architect, an innovative design can only be in tandem with improved technologies, it should not be an end in itself.

Principle 2: A good design makes the product useful this principle Diter Rams formed at the start of development by the concept of a new design: it should be convenient to use the goods. The consumer, in addition to the functional requirements for technology, has a request for aesthetics and psychological comfort when operating electronics and furniture. All three components should be taken into account in the design of any product, then they will be bought.According to Diter Rams, a good design of things is able to emphasize the usefulness of the product and take attention from its shortcomings.

Principle 3: A good design is anesthetic in an integral part of the usefulness of the product - its aesthetics. It largely forms the comfort of using objects and obtain a condition, which partly determines the mood of the consumer. Ugly objects will not cause pleasant sensations from using the subject, even if it is very useful. This principle can be well traced, for example, in medical equipment.

So, an adult nebuliz in the form of a rectangular block will not force the child to sit on inhalation as this device will do in the form of a train, a whale, a bear or another bright character, although the effectiveness of the actions of these two devices is identical. Principle 4: A good design makes the product understandable in other words, a well -thought -out design solution makes the structure of the object understandable in terms of purpose and use of the subject.

In a sense, the design can make the subject speak.

For example, the Braun T3 pocket radio at first glance does not give out a compact receiver of the radio signal. But if you look closely, it is applied to the Hz scale, which is usually present on such devices. So, the designer, in an attempt to simplify the appearance of the radio familiar for that time, placed the core of the device inside the compact case and left the usual recognizable element - the scale.

Principle 5: A good design is unobtrusive design, according to Diter Rams, should be unobtrusive, organic, neutral, restrained. The objects that the maestro worked on were not elements of decor or works of art, so they should not pull attention. This RAMS left the user space for self -expression. So, Braun T2 lighter in itself is discreet, it is not even clear in appearance what kind of subject it is.

However, attention will definitely attract attention to the owner, probably, emphasizing his status and unusual taste: principle 6: a good design is an honest principle of design of design is to show what the subject is actually, without an attempt to manipulate the producer’s promises in front of the user. In other words, the subject should not seem what it is not.

For example, it should not have unnecessary details, various decorative elements-dummies that do not carry a functional load. Principle 7: A good design will last a long time the principle of durability of the design is included in the concept of “Design outside of time”. The subject should be clear to users of any age at all times. The subject that the designer works should not look old -fashioned, including in the world of disposable things.

An example of the principle of durability of design is a style developed by Diter Rams. Many decisions remain unchanged for several decades, both in technology and furniture. So, modular chairs and sofas developed another year are produced and in demand to this day. In addition, transformer furniture has become especially popular in recent years. And the design of calculators and electric britches remained almost unchanged.

Principle 8: A good design is thought out to the smallest detail to the details of the designer shows the designer's respect for the user. In case of chance, Diter Rams leaves nothing. This applies to the location of the buttons on the body of the calculator or player, the lack of unnecessary lotions of furniture, acoustic systems, radio receivers. Principle 9: Good design environmental environmental safety is an important principle of good design.

It is designed to save resources on creating objects, minimizing physical and visual pollution throughout the entire cycle of using equipment, furniture and other products that the designer worked on. The principle of good design is as little design as possible if you look at Rams’s work, this principle becomes clear. The minimum of decor and complex lines, the designer focuses on the main aspects of functionality and practicality.

He offers to return to cleanliness, simplicity, not to overload objects with unnecessary attributes, but to concentrate on what is. All the principles of Diter Rams can be combined into one “Weniger, Aber Besser” “Less but better”. It has environmental friendliness, simplicity, and trifles in detail. Examples of the works of Diter Rams Diter Rams, as already mentioned, became the author of the company style of Braun.

The main array of key achievements came for the period of work at the enterprise - years. The SK4 musical player is one of the first developers of the designer was the famous radio receiver with a Braun SK4 gramplast. Prior to this, such devices were bulky, not the most aesthetic. Instead of the “chest”, the designer placed the mechanism in a lightweight case made of thin metal with two wooden walls, the push -button panel moved up and placed next to the player disk.

The transparent cover of Plexiglas - a special type of plastic, defended the workspace: for the appearance and snow -white building, the Braun SK4 received the nickname “Snow White”. After that, the players began to create such Brownians [Art Procemet,]. This invention determined the policy of the company in the field of design for the next decades. This device turned out to be more compact than predecessors, while its design was simplified.

The buttons and switches are visible, the antennas are neatly folded and do not interfere when the apparatus: the device used officials during the service, later the device began to be used to search for information waves to listen to the radio at home. The transistor receiver T3 Complex receiver Braun T3 was invented in the year when transistor radio was rapidly reduced in size.

The T3 design was minimalistic and as simple as possible, the superheterodine was produced on six transistors, the lw ... kHz and MW ... kHz. The device had a revolutionary design that “went”: later on Apple took it as a basis and developed on it the first IPOD [Calameo,]: the rules of Diter Rams and his ideas inspired Apple designers, and Steve Jobs did not hide this. Jonathan Ive, the former design director of the Apple Company, borrowed the design of many items almost exactly.

It is small in itself, it would be difficult to get dilapidated with her. Diter Rams placed a small logo from the side so that he did not distract attention from the smooth plastic of the case. A fixed trimmer has a chrome finish, which emphasized the elegance of the device: a charger and a storage cover are included with a razor. Compared to predecessor razors, the Braun Combi DL5 model was very compact.

The Braun ET44 calculator complies with the rules of the good design of DITER RAMS, even the calculator he created - the first pocket computing device of its kind. Before the invention of Braun, the calculators were bulky, heavy and slowly thinking. In the 10th years, the production of microcircuits and liquid crystalline displays, which allowed to sharply reduce the price of these electronic devices: Diter Rams's calculator and his colleagues in the workshop of Dietrich Lubs was equipped with a thin matte corps, round buttons, which, as expected, will be conveniently pressed to the user.

The result of calculations, by the way, to contemporaries seemed incredibly fast; Today we are accustomed to instantal calculation, and until the X century it was a novelty [Art Prosetmet,].