Biography Kelvin

At some point, it was so angry with the American that he sent the fax to the press with the drawings of his collection before the beginning of other shows. However, this also caused journalists a negative reaction. The designer felt this and replaced several key players with young and energetic employees like the future wife of John F. Kennedy Jr. Caroline Bessett.

It was small - to find a new face that would return the brand to the former glory and love of youth. After the numerous castings, which were attended by supermodels of the rank of Cindy Crawford, Klein chose a little -known, angular Englishwoman named Kate Moss. After some time, huge billboards with the most sign advertising campaign X hung in the middle of Times Square, and teenagers saved pocket money for panties with the Calvin Klein logo and smelled of CK ONE in the hope of becoming at least a little similar to Kate.

It is difficult to say how many times Miss Moss starred in the brand’s advertising, but their cooperation continues to this day. So, the first license in the name of Klein was the fur company Alixandre Furs, which had previously cooperated only with famous French couturiers like Uber Zhivanshi. Let's see how simple lines and calm colors that the clothes of the fashion house were famous for, will play in the hands of a lover of a slightly more sophisticated design of Raf Simons.

Nevertheless, the failed alma mater in the year handed him an honorary doctoral degree for his merits before the fashionable industry. She taught him to choose accessories for filming and shows and to win things in the department store. In addition, IV stylized his first shootings and always tried to push Klein out of the comfort zone and force him to use bright colors.

The first two perfumes under the Calvin Klein brand did not have much success, but the third, Obsession, became a cult, however, after Klein spent $ 13 million on his advertisement. Since then, the brand has released a lot of successful perfumes, but CK ONE is its main success-one of the first unisex-Zapakhs to whom you and all your friends smelled. Klein was not afraid of scandalousness, rather, on the contrary, he made it so that risky photographs were shot at the first time Bruce Weber to cause as much conversation as possible.

Today's management of the company does not leave his provocative course - then Justin Bieber will be removed in his underpants, then they will even make the heroes of the campaign of 27 celebrities from Frank Ocean to Grace Coddington. And the scandals around their advertisements do not subside. The latter erupted due to the angle of the panties under the skirt of the actress Clara Christine, reminiscent of the notes of hidden cameras in toilets, which today are a real problem.

Klein would definitely approve. The designer’s clothing itself could rarely be called defiant or excessively seductive, the whole thing in the image that he intentionally created around her. The maximum of bare skin, draft views, ambiguous poses, young bodies, sensual fruits and other allusions on the intimate are permanent guests of the brand communications. It will be interesting to monitor how the Simons intellectual Simons transforms this molecule of their DNA.

According to experts, in the first year the company sold panties for $ 4 million. A little later, a female equivalent, first made like a male - with a gulfik, came out. In the first 90 days of sales, 80 pairs flew off the shelves, and the elastic band with the letters Calvin Klein, sticking out from under the lowered jeans, turned into a fashion trend for a long time.