Yana Kushner Biography

Interview with Yana Kushner Jan Kushner. From the secular chronicle in gloss - to a biotechnological startup, they talked with Yana about why she decided to leave a successful career of a secular chronicle in a gloss and go to a biotechnological startup. What three rules need to be systematically followed in order to lead a healthy lifestyle and for what reason can a change of style in clothing in the past have a secular chronicle in the Tatler magazine.

Why did you decide to change the course in my career? From the age of 18 I worked in journalism and gloss. I always liked this area, whether it be, a magazine, a guest management or PR of fashion brands. The work always brought me great pleasure, but as soon as I felt that I was stopping high, I was going on. Yana Kushner is a Bioniqru brand director, a biotechnological company developing a personal health system.

Earlier, Yana worked in Tatler magazine, where she led a secular chronicle. How did you become a Bioniq brand director? Tell me more about the project, when I met the founders of the company, I was not going to go either to the startup, and even more so in biotechnology that I knew nothing about. But I knew that this area is now innovative and actively developing. It was necessary to create a premium brand that the whole elite of Moscow, loving himself and engaged in his health.

First, I tested the product on myself. They come to the house to take blood from the vein, then the nutritionist consults you and then the personalized jar of nutrients, dietary supplements, enzymes that need to be drunk for a month are brought from London, and then take the analysis again. I drank everything and, when I saw the results, I came to Vadim Fedotov, CEO and co -founder of Bioniq, with the words: “I thought it was just marketing, and this also works.

I'm in business! And we started. Now the company operates in London and Moscow, glossy, scientific publications are written about us. How are things in your life with a healthy lifestyle and healthy habits? I can’t say that I am obsessed with healthy lifestyle, everything should be in moderation, it’s worth living in pleasure. Another thing is that in general, of course, I lead the right lifestyle: I do not smoke, I play sports, do not eat fries of fries, I love white fish for steam, because I am so tasty.

If we talk about the bunch of healthy lifestyle and work, then, of course, it is important to love the brand you are engaged in and support its values. Highlight three hours a week for sports. I like to play sports at lunchtime to change the working load on the sports and return to the office of complete endorphins and energy. Start a day with a healthy breakfast. For me, these are two eggs in a steep without yolk and a piece of weakly salted salmon on a black bread.

Go to bed until 12 in the morning. This rule is difficult for me, but the productivity of the next day is much higher if you still adhere to this simple point.

Has your style changed after leaving gloss? Tell me how you usually dress on weekdays, weekends and business meetings? My style changed sooner after the birth of children, I recognized myself better, understood and accepted. I love the business image: costumes, shirts and cleaned hair. The style should correspond to your nature. If you are a designer or a free artist, then wear soft shapeless or extravagant things.

I am a systemic person, therefore it is important for me that things keep their shape, and also love plain tissues without a print.